DAILY CURRENT AFFAIRS IAS | UPSC Prelims and Mains Exam – 30th November 2024
Archives (PRELIMS & MAINS Focus) GREENWASHING Syllabus: Prelims & Mains – CURRENT EVENT Context: The Central Consumer Protection Authority (CCPA), under the Consumer Affairs Ministry, has issued guidelines for ‘Prevention and Regulation of Greenwashing and Misleading Environmental Claims’ to address greenwashing and misleading environmental claims. Background: – The move is part of the government’s crackdown on misleading advertisements. Key takeaways Greenwashing refers to the growing tendency of companies, organisations, or even countries to make dubious or unverifiable claims about their activities, products, or services being environment-friendly or climate-friendly. Greenwashing presents a false picture of the progress being made on the climate change front while at the same time rewarding entities for irresponsible behaviour. The 2015 Volkswagen scandal, in which the German car company was found to have been cheating in emissions testing of its supposedly green diesel vehicles, is one of the headline-grabbing examples of greenwashing. Several other big corporations, including Shell, BP, and Coca Cola have faced accusations of greenwashing. Countries too, are sometimes accused of greenwashing, for example, when they exaggerate the impact of new regulation on carbon emissions. Guidelines on preventing greenwashing Use of misleading words, symbols, or imagery, emphasizing positive environmental attributes while downplaying or concealing negative aspects would constitute greenwashing. If a company, for example, makes the statement that its growth is based on “sustainable principles”, it would not be treated as a misleading environmental claim for the purposes of these guidelines. However, if the company claims that all its products are manufactured sustainably, then it will be examined for greenwashing. The Generic terms like “clean”, “green”, “eco-friendly”, “good for the planet”, “cruelty-free”, “carbon neutral”, “natural”, “organic”, “sustainable”, or similar other descriptions for a product would be allowed only if the company is able to substantiate these with evidence. The company will also have to use “adequate and accurate” qualifiers and disclosures while advertising such descriptions. When more technical terms such as “environment impact assessment”, “greenhouse gas emissions”, or “ecological footprint”, are used to advertise a product or service, the companies would be mandated to explain their meaning and implications in a “consumer-friendly” language. The guidelines will apply to all environmental claims made by manufacturers, service providers, or traders whose goods, products, or services are the subject of an advertisement, or to an advertising agency or endorser whose service is availed for the advertisement of such goods, products, or services. Types of Greenwashing Greenhushing: When a company or firms underreport or withhold information about their sustainability goals and progress. Green-crowding: It involves hiding in a group or crowd to avoid their unsustainable practices to be spotted. Greenshifting: It is an act of the company to shift the responsibility of adopting sustainable measures on consumers or individuals rather than having to take meaningful action at the corporate or brand level. Greenlighting: It occurs when a company spotlights a specific sustainability initiative undertaken by it to distract attention away from damaging activities. Greenlabelling: It is a marketing tactic adopted by companies to label their products something green or sustainable, but closer examination reveals this to be misleading. Source: Indian Express AUSTRALIA PASSES SOCIAL MEDIA BAN FOR CHILDREN UNDER 16 Syllabus: Prelims & Mains – CURRENET EVENT Context: A social media ban for children under 16 passed the Australian Senate recently and is set to become a world-first law. Background: – Countries including France and some U.S. states have passed laws to restrict access for minors without a parent’s permission, but the Australian ban is absolute. Key takeaways The online safety amendment (social media minimum age) bill will make platforms such as TikTok, Facebook, Snapchat, Reddit, X, and Instagram liable for fines of up to 50 million Australian dollars (£26 million) if they fail to prevent children under 16 from creating accounts. A trial of enforcement methods will start in January, with the ban to take effect in a year. Critics argue the government is using the policy to convince parents that it is protecting their children ahead of the general election. The government hopes voters will reward it for responding to concerns about children’s addiction to social media. Critics of the law fear that banning children under 16 from social media may negatively impact the privacy of users who must prove they are older than 16. Academics, politicians and advocacy groups have warned that the ban could backfire, driving teenagers to the dark web, or making them feel more isolated. Additional Information One of the biggest challenges in implementing such bans is age verification. While platforms like Instagram have age limits at present, they simply ask users about their date of birth and do not require verification. As a result, many children enter false information to access platforms. Country-specific age requirements can also be bypassed through Virtual Private Networks (VPN), which can show the Internet being accessed from a different domicile. Source: Reuters DIGITAL BHARAT NIDHI Syllabus: Prelims & Mains – ECONOMY Context: Minister of State for Communications, Dr. Pemmasani Chandra Sekhar addressed question regarding Digital Bharat Nidhi in Lok Sabha. Background: Of the more than ₹1.6 lakh crore collected by the central government under the Digital Bharat Nidhi (earlier known as the Universal Service Obligation Fund) until March 31 this year, only 51.4% allocated by the finance ministry has been fully utilised until September 30 this year. About Digital Bharat Nidhi (DBN) The Digital Bharat Nidhi (DBN) is an initiative by the Indian government aimed at enhancing telecom connectivity across rural and underserved areas in the country. Background: Universal Service Obligation Fund (USOF): DBN replaces the erstwhile USOF, which was established to provide telecom services in remote and rural areas at affordable prices through a universal access levy. Telecommunications Act, 2023: The DBN was established under this act, which replaced the Indian Telegraph Act. Objectives: Enhanced Connectivity: To provide widespread and non-discriminatory access to quality ICT services at affordable prices in rural and remote areas. Targeted Access: To ensure equitable access to telecommunication services for underserved groups such as women, persons with disabilities, and economically and socially weaker sections. Research and Development:
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